When meeting people, first impressions matter. The same principle applies when creating your blog. Here are ten tips to help you nail your first impression online.
If you’re a beginning blogger looking to break through the business, you need intel. Find popular blogs that are similar to the type of blog you plan to create. Established bloggers have already found out what type of content attracts readers. Moreover, doing this will give you the insight on whether or not you should continue your plan or find an even better niche to work in. Use the intel you gather to determine the strengths and weaknesses of their blogs as well as finding opportunities and threats to your own blog.
The best way to do this is to answer these questions: Why are you blogging? What are you blogging about? Decide on what content you’ll be writing. Reflect a bit on what you want to be known for, and polish it into something that is uniquely you. Congratulations! You’ve found your brand.
Once you know what type of content you plan to create, it’s time to figure out if you have an audience for it. Look for blogs that you can use as inspiration. Create a few test posts, and watch the stats. If you see that you have an audience for your ideas, then you can carry on with creating your first official blog post.
There are plenty to choose from. Blogs can be how-to’s, listicles, collection posts, and news/opinion pieces, to name a few. Each of these blog types has different functions, purposes, and levels of impact. Choosing the type of post is just about as crucial a step as choosing a topic, so it’s best to do this step alongside the next.
This might be a daunting task, but there are ways to narrow down the selection. List as many topics as you can which are relevant to your blog. Then, begin eliminating topics which are the least relevant because these will not attract an audience. You should also eliminate topics which you feel are too difficult to write about in terms of research, issues, and your personal capability. You really shouldn’t let anything further delay you from starting a blog. Once you are left with one or a few topics, then you can move forward.
Some writers may feel like it’s amateurish to create an outline before writing, but without an outline, you may start beating around the bush or going all over the place. Outlining allows you to organize your thoughts, eliminate unnecessary ideas, and stay the course while writing. Moreover, creating an outline may just help you finalize what topic you want to write about.
Your introduction is your hook. However, writing an introduction is a Goldilocks game. It can’t be too long; it can’t be too short. It can’t be too formal, and it can’t have too many jokes. It’s all about striking a balance.
You have your intel, you have a strategy, you have an intention, and you have a purpose. Now, you start to write.
No, you don’t post right away! You just finished a first draft. You have to edit. Have someone look over the article for you to look for grammar errors, spelling mistakes, consistency issues, and, most importantly, appeal. Even better, there are many online websites that provide editing services specifically for blog posts. You can go to 1HourProofreading.com and have your article checked in an hour or less. Not only will our editors look for grammar and spelling errors, but they will also check the readability of your post.
Once you have your clean copy, it’s time to post it! Make your post a lot more inviting by adding other media, like links, images, and videos, but remember to do so in moderation. Add tags so the post is easy to find once you start to fill up your blog. Once your post is live, share it on your other social media platforms. Then, sit back—and do it all over again!
It’s important to remember that no matter how well thought out your first blog post is, you won’t be getting a huge amount of traffic just a few days after you post it. The key is to keep going. Continue writing blogs so that readers will have something more to read once they’re done with the first. Before you know it, you’ll have a solid following and be an established blogger in the biz.
Have any more questions? Don’t hesitate to message us your queries. Keep an eye out for more blogging tips on our Blogger 101 series!